Jade Cation

Director Impact & Innovation
London Sport

Transforming lives with open data – a case study: making physical activity accessible to everyone.

Open Data
Tuesday February 7th, 5:00pm-5:30pm GMT
St James, 4th Floor
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jade cation

Transforming lives with open data - a case study: making physical activity accessible to everyone.

Encouraging people from all backgrounds, and of all abilities, to engage in sport and physical activity is fundamentally good for society. But in the post-pandemic world getting people moving has become increasingly challenging. OpenActive is a UK community initiative led by Sport England and the ODI that seeks to unlock sport and physical activity data, making it easier for everyone to find and book activities. In this session representatives from sports bodies, leisure operators and other OpenActive stakeholders will discuss the OpenActive initiative and how it is making sport more accessible and transforming lives by unlocking data.

Bio

Jade Cation is the Director of Impact and Innovation at London Sport, a charity focused on helping Londoners lead longer, healthier and more fulfilled lives through sport and physical activity. Having joined London Sport earlier in 2022, Jade is responsible for the delivery of teh organisation’s strategy to reduce inactivity and inequality in the capital.

Prior to London Sport, Jade spent 14 years as Head of Insight and Digital at EMD UK, the National Governing Body for Group Exercise, where she led the organisation to win the Digital Transformation Award at the 2021 ukactive Awards for their oped data-driven class finder application.